GUIDE, 12 Pages
Published: November 2016

Incrementality quick guide

Your resource to understanding which marketing efforts are the most effective at moving key business metrics, such as revenue growth and profitability.

Solving for incrementality answers questions like: What would happen if I never showed this ad?

Answering this question may seem simple, but there are multiple ways to measure incrementality.

Whether you are just learning about it or are looking to increase your existing knowledge, this quick guide will help you:

  • Broaden your understanding of incrementality

  • Understand the various ways of measuring incrementality

  • Learn about the AdRoll X testing methodology

  • Develop best practices for incrementality campaign setup and reporting metrics that effectively measure the incremental impact of your campaigns

Download it now to get started!